Seb Duncan holds a PGCert in Teaching Creative Writing from the University of Cambridge and an MA in Creative Writing and Education from Goldsmiths, University of London. He has mentored students from Anglia Ruskin University,  Oxford University, London Met, Brunel University, Kings College and Cambridge Judge Business School. He is also a paid mentor for Goldsmiths University as part of their partnership, Inspire Lewisham.

He is a regular writing contributor to GoldDust . His research paper on writing process, Google Street View meets Wandering Rocks appears in the 2022 edition of Creative Power, the anthology of students on the Creative Writing and Education MA programme at Goldsmiths, University of London.

He is the author of two novels, Headcase (a novella) and a full-length work, The Book of Thunder & Lightning, which is available for pre-order from Roundfire Books .

Seb’s full biog

After graduating from the University of the Arts London with a BA (Hons) in Graphic Design Seb went on to work as an Art Director and then later as a Creative Director in advertising where he managed, art directed and wrote advertising scripts for radio and TV and digital media. Along the way, he also started training clients for their marketing and design requirements.

He worked in London for fifteen years and in 2008 went to Dubai as a Creative Director for a multinational advertising agency.

In 2012 he left the industry, got married and went travelling with his wife. The same year he started teaching English.

He got a post teaching the In-sessional English course to undergraduates at the Dubai branch of Shiraz University, one of Iran’s most prestigious universities. This was an incredibly challenging job with large classes of terrifyingly bright young adults studying subjects as diverse as Engineering and Architecture to Finance and Chemistry!
A baptism by fire like no other.

Following that, he instructed at three colleges in Dubai as a freelancer. He ended up specializing in Business English, particularly in the areas of presentation skills and writing. He studied the IELTS exam and became the prime instructor for this at another college in Dubai. The classes were huge, but a lot of fun! Once a week the class was divided into a smaller Academic group, which he also planned lessons for and taught. These students were predominantly medical professionals looking to work for the NHS in the UK.

Recent writing projects


Client Experience

Emirates Airlines
Jumeirah Group
Intercontinental Group PLC
The Oberoi Hotel Group
Sony Music Group
Lloyds Group
Zurich Insurance
Welbeck Group
General Motors
Emirates NBD
Gulf News
Forbes Middle East


English for Academic Purposes
Business English
Business Writing
Creative Writing
Presentation Skills

Dubai Colleges

Ace It
Speak Language Institute

London Colleges & Universities

Oxford International Education Group
University of Greenwich
Goldsmiths College, University of London
Pearson College
Stafford House
Islington Centre For English

English Language Materials

Market Leader (Pearson)
English Unlimited (Cambridge)
Global (Macmillan Education)
In Company (Macmillan Education)
Straight Forward English (Macmillan Education)
Inside Out (Macmillan Education)


MA in Creative Writing and Education (Goldsmiths, University of London)
PGCert in Teaching Creative Writing (University of Cambridge)
CELTA (Stafford House)
BA Hons Graphic Design (University of the Arts London)